Shri Balaji Incense Industries
Shri Balaji Incense Industries
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Company: Shri Balaji Incense Industries (Madhukunj Agarbatti)
Position: Sales Officer – General Trade (FMCG/Agarbatti)
Department: Sales & Marketing
Job Location: As per business requirement
Job Summary
We are looking for a motivated and result-oriented Sales Officer with experience in the agarbatti or FMCG industry. The candidate will be responsible for developing the market, appointing new dealers, increasing retailer coverage, and achieving sales targets in the assigned territory.
Key Responsibilities
Achieve monthly sales targets for primary and secondary sales.
Appoint new distributors, dealers, and retailers in the assigned territory.
Regularly visit retail outlets to generate orders and improve product availability.
Build strong relationships with distributors, retailers, and other channel partners.
Monitor competitor activities, pricing, schemes, and market trends.
Ensure proper product visibility, merchandising, and implementation of promotional schemes.
Conduct regular market visits and maintain productive market time.
Submit daily sales reports, market visit reports, and competitor updates through the prescribed reporting system.
Follow up on outstanding payments and coordinate with distributors for timely collections.
Ensure accurate reporting of market visits, sales orders, and outlet coverage through Bizom or the assigned sales application.
Identify new business opportunities and expand distribution in the assigned territory.
Required Qualifications & Experience
Graduate preferred.
2–5 years of experience in FMCG sales; experience in the agarbatti industry is strongly preferred.
Experience handling distributors, dealers, and retail outlets.
Good communication, negotiation, and relationship-building skills.
Knowledge of primary sales, secondary sales, beat planning, and market development.
Willingness to travel extensively within the assigned territory.
Basic smartphone and sales reporting application knowledge.
Key Performance Indicators (KPIs)
Achievement of primary and secondary sales targets.
New dealer and retailer appointments.
Productive calls and outlet coverage.
Market working hours and reporting discipline.
Collection efficiency and outstanding payment follow-up.
Product availability and visibility in the market.
Preferred Candidate Profile
A hardworking, honest, disciplined, and market-oriented professional who understands the FMCG distribution system and is committed to building sustainable business through consistent market visits and strong retailer relationships.
Interested candidates may share their updated CV with the HR team.
